FINLYNC

FinLync is the authority on global bank APIs.

They had spent a long year building a reputation for themselves before they turned to us to drive leads for their apps. We floated the option of a trial project to prove ourselves. They graciously allowed us the ability to play with and expand upon their existing typographic styles– if it made sense in context. What resulted were two videos, each bursting with attitude, but paired with the classic, muted color system, it somehow feels wise and familiar, too.

FinLync loved what we’d done, and a beautiful partnership was founded that day.

Animation, Typography

Agency: WebMechanix

Storyboards presented to FinLync:

The finished products: