SIGHTGAIN
In the cybersecurity space, SightGain has a unique selling point in their live-fire threat management platform that allows you to measure your vulnerability against modern malware. SightGain knew that after a demo, their product sold itself, and they wanted us to find a way to lead more users to a demo– but there was a catch.
SightGain was actively undergoing a rebrand, and they wanted us to use and, if possible, improve upon elements from that process. The social ads that resulted are surprisingly energetic, with a digital color system that allows the work to really leap off of the timeline and demand attention. The ads quickly became top performers on the account, and set great expectations for our relationship with SightGain.
