WITHUM

As web standards were evolving, Withum were determined to raise their standards and future-proof their web presence. They approached us with a website redesign that had to check a few boxes:

  • Optimize for lead generation

  • Meet web accessibility standards

  • Be user-friendly

  • Create a future-forward brand experience

The redesign was the biggest the agency had undertaken, and resulted in a new, robust design for Withum’s website that reflected their technology-driven approach, with special attention being paid to ensure the experience and navigation were easily operable and accessible. Incorporating insights from stakeholder interviews, customer surveys, and user data, we leveraged existing content to educate visitors and nurture leads and clients.

The new site achieved an accessibility score of 90%– more than compliant, and well above industry standards. Immediately following launch, Withum saw a 33% increase in traffic and organic performance increased by 38%, as well.

 

Website, Accessibility

Agency: WebMechanix